We are about to reach the end of 2022, the age of internet and smart devices. There is no doubt that in this world of internet the significance of having a great online presence is strongly essential to every business. Nowadays users are frequently switched to digital platforms to fulfill their products or service need, so every business needs a website to showcase their products and service to reach their audience. With compare to last few years business competition rapidly growing day by day, so designing a result driven website isn’t a simple task nowadays. The finest website for your business isn’t just a randomly designed visual show case but it must serve the purpose and perfectly tell about your business to your audience.
The key to success and futuristic website creation is a complete thing of innovation and creative ideas that will convey to excellent website and bring you the best user friendly, customer engagement and a way that actually impacts business results and considerable objectives. A most common question almost all business owners think that “What Factors Should We Consider When Planning a Website Design or Redesign to Make It Influential?” Here’s is a list of the extremely important things you must take in to account while going for your website design:
- Purpose of Your Website
- Goal of Your Website or Objectives
- Potential Targeted Audiences
- Clean, Responsive & Mobile Friendly Design
- Multiple Browsers Compatibility
- Fresh, Unique & Engaging Content
- Effective Colour Scheme & User Friendly Navigation
- Call to Action To Boost Engagement
- Faster Website Loading Time
- Development with SEO-Friendly Code
- Features & Active Blog
Let’s go deep in to the points to understand how to make an effective website for your business that can bring the best result by simply taking care of these things. Before staring the in-depth study, always remember one thing that website is the face of your business online which can make or break your future.
1. Purpose of Your Website
As you can almost certainly tell by now, the main purpose of a website is to have the capability to express existence to the world through the internet. Whether you are a small, medium or large business or even an individual providing service like repairing, plumbing, education, car wash, advocacy, technical service, pest control, community organizing, etc… Or selling good or products, the main reason of making the site will eventually inform your audience with design and content to grow brand presence.
2. Goal of Your Website or Objectives
Every business has their unique set of objectives and strategic plan to grow. If you don’t have a plan or objectives then you have bigger concerns than your digital presence or website! The key objectives for your website draw the main goals of making the site. You must learn and set a goal for your site before planning the design and you must answer few questions like: what action your visitors need to perform when they are on your website? What action does your organization need to do to keep them on your website? What action you need to do when they are live on your website? Always make sure you have the certain objectives during the design process that will meet the above.
3. Potential Targeted Audiences
While you start discussion with a professional web design agency regarding your business website conception, normally they’ll ask you a question that “Who is your target audience?” What is your answer? Does your answer is “Everyone”? If yes, then you have to think once more. It’s a very simple fact that no one can design a website with “everyone” in mind as there are different kinds of choices of each type of audience. If you have multiple type of audience reach site, then you must try to identify and design to your top two priorities audiences, the site is more likely to achieve your target and goals.
4. Clean, Responsive & Mobile Friendly Design
This is the simplest yet but most important part that many of the design and development team not careful while on the process. Always remember during the design process to create a clean, appealing design because an excellence website design is attractive and easy to understand with perceptive navigation. Most importantly, a clean design helps audiences focus on the value of your brand and content instead of disturbing useless graphics and huge amounts of text. As mobile internet users are rapidly growing day by day and you will amaze to know that more than 80% of the product and service related search comes from mobile devices. So to engage with more audiences you must have a responsive website. A responsive web design will automatically resizes the content to best fit the screen of the mobile, tablet, laptop or any other screen sizes on which it is being viewed.
5. Multiple Browsers Compatibility
Technological advancement has changed the way of using internet in the world. Currently, there are a number of highly used internet browsers who are progressively rising upward. Starting from Internet Explorer, Safari, Firefox, Opera to Google Chrome it can be maddening to keep up your site with them all. When creating a website you must check it for cross browser to ensure that your website is reachable and can be perfectly loaded and best viewed from multiple browsers.
6. Fresh, Unique & Engaging Content
Imagine if cars or bikes never changed up or updated with latest looks. Why anyone would ever choose the same model after their first? People go back to showrooms over and over because of new launchings and features – new stuff to see and experience. Like the same way, online audiences go back to websites if they know the content will transform and there will be new things for them to view. Always remember, “Content is the King”. Not only content has the power to help rank your site high but also it attracts more audiences and holds them on your site to spend time.
7. Effective Colour Scheme & User Friendly Navigation
People think colour is a normal factor of website, however they are completely wrong here. Think if you are selling products for men and used pink as the back ground colour, will it be appropriate? That’s why the colour schemes are very crucial than customers recognize. Different colours have the ability to bring to mind emotional responses, so choose the best colour combination that will attract your customers not repeal them. Navigation of website is also one of the important parts, if your website will confuse and complicated to navigate then your customers may leave from your site and never come back. To improve the user efficiency you must not forget to make it easy and user friendly because the way to improve audience engagement to navigate your site easily.
8. Call to Action to Boost Engagement
Encourage your site visitors to contact your business by placing calls to action on your website with a friendly implication, such as “Contact us today!” “Feel Free to Reach Us Today” that demonstrates your business desires to build up a good relationship with audiences or paid customers. If they’re presently noticing your brand, invite them to subscribe to your email newsletter to get the latest update. For a visitor’s level of engagement with your company it’s important that calls to action are very much appropriated.
9. Faster Website Loading Time
When looking for information, service or products online, no one loves to wait more and more than 75% of the online users immediately leaves the site with longer loading time and never come back. Don’t let your customers go away from your brand only for the slow loading. Before your website go live you make sure it’s loading quickly with the speed test. If you find it’s taking a bit more time to completely load then fix the issues before officially release. Quick or short time loading of your website give customers the required information they want when they land on your site. If your site can’t deliver what they want, then one of your competitor’s site will.
10. Development with SEO-Friendly Code
SEO friendly website development is the key to your next level success. Whether you’re in the planning to develop new website for your business or optimizing your existing site, it’s really crucial to have clean, SEO-friendly code. As we all know how search ranking factor is vital for business, if you have a business website but not able to reach by your customers then it’s like you have shop in the market with closed shutter. Keep your eyes on the clean and SEO friendly codes that will help in improve your ranking and customer engagement as well.
11. Features & Active Blog
Think if you will get a smart phone same as 5 years back without latest features, would you love to make your choice on that? Features are the advanced things that attract customers to choose and buy. So make your website highly featured reach so that your online visitors could be your paid customers. For an example features are some of the elements that make a site interesting and dynamics, like get quote buttons, online forms, entrenched video or podcasts, lead generation form, online quizzes, social media integration, and all other manner of gadgets and widgets. It’s vital to build with various advance features that you can add into your design planning for a more coherent design. Last but not least on-site blog plays the significant role to keep customers engaged, informed with your latest updates, products launching, events and information related to your business niche. Featuring a blog on your website is one of the great ways to connect with your audience. In a regular basis try to update your blog with fresh, unique, informative and engaging topics that will create a path of trusted resource to become and industry expert.
The above 11 characteristics of website design and development planning can have the ability to give your brand a great identity. As we all know that there are several factors to take in to account when creating a branded business website. However, followed by the above vital things you can reach your targeted audience and stand top of the competition in your business niche. If still you have any doubts or questions in mind about the business plan or website design and development planning feel free to reach us or ask anything you want to know.
